Are the media programming us to fear american life are they promoting Research Paper

Are the media programming us to fear american life are they promoting a world that is cold, heartless, violent, and dangerous - Research Paper Example The growth in the mass media resulted in the development of a strong entertainment industry, which thereafter began exporting mass media content. Additionally, the globalization and the subsequent rise of the concept of internationalization have expedited the need for the American media to increase the intensity at which it exports its media content (Jeffres and Richard 41). Some of these media contents include news, music, music videos, films and books among others. Consumers of mass media content react differently to the content depending on the information they communicate. A lot of mass media content circulating throughout the world thus affects people differently; this effect relies on the type of the media content that the numerous American media content export. Unfortunately, most of these include violence and extreme danger. This grooms fear of the country especially among its foreign audience most of whom have never been to the country. This forms fear within the audience, t herefore validating the claim that the American media is programming an international audience that is fearful of the country. However, this claim is contentious and therefore depends on the various viewpoints of every researcher. Media is elitist. This implies that only those with some basic education can access and understand the mass media contents. However, the traditional media which comprises of the radio, television and newspapers among others have gained significance reputation as being less segregated and are thus of relevance to any class in the society. The advent of the internet thus referred to as the new media presented major concerns for traditional media practitioners. The new media is arguably the fastest means of communicating with the masses; additionally the media overcomes the geographical barriers some of which hinders the operations of some of the traditional media. The invention of the social media further aggravated the role and effects of the mass media sin ce these made everyone a potential mass communicator without the institutions of gate keepers evident in the traditional media. The internet has therefore amassed all the advantages and disadvantages of each of the traditional media and created yet some new of these. The media performs a number of roles key among which is agenda setting. Under this, the media decides the issues that the public discuss. Several activities take place in the society; however, through the newsworthiness of every event, the media opts to favor some of the events thus giving them more prominence than they do others. Such events and their related issues thus become discussion topics in the public domain. More often than not, strangers meet at gas and train stations and begin discussing the national politics, the latest movie or a recent football match covered in the media. Additionally, the media forms public opinion. Public opinion refers to a thought shared among the public. Through the stories and other mass media content, people form opinions based on the level of the prominence that the media accords a story. Furthermore, through the professional analysis that some media house contract, the media thus form valid opinions in most of their aaudience All these coupled with the fact that most audiences always form a personal likeness to their favorite media personality, which makes them idolize them; the media thus becomes a strong tool of shaping the manner in which an audience views

Reward strategy and todays business climate Essay

Reward strategy and todays business climate - Essay Example There are many types of reward strategies, which are completely different based on the unique environment in which the company operates. For instance, if the organisation has found that previous reward efforts such as the distribution of a company vehicle had found significant success in motivating senior-level executive performance, this would be something in future reward strategies which should not be amended. Another company which has found that various training and development packages have promoted better employee performance would want to consider these elements when redesigning a new reward strategy to meet modern business needs in today’s economic climate. There is a significant linkage between cutting-costs and the HR function in today’s businesses, with one part of business leadership attempting to retain talented workers by providing them with better reward compensation and the other part to ensure that long-term business strategy is achieved; especially in terms of finance (Logan, 2009). One recent survey, the Reward Management Survey, conducted by the Chartered Institute of Personnel and Development, found that four out of 10 employers were expected to modify existing bonus and incentive policies in order to recognise business value and reduce costs (Logan).